The story of Innovative Wears began in 2006, when Ali Murtaza and his wife grew frustrated at the lack of choice within the uniforms market. As working different sectors of industries, they knew exactly what professionals were looking for: practicality, comfort and above all, style! Innovative Wears was then established in Sialkot Pakistan, with a small but dedicated team that included staff focused on delivering excellent customer service and an inhouse designer to craft beautiful, fashionable uniform collections. Since then, Innovative Wears has grown into a leading uniform specialist with more than 25,000 customers all over the World. We believe that our success lies in our constant willingness to serve and improve, delight and surprise our customers. From healthcare and dental, to childcare and veterinary, from tunics to scrubs, we're quick to spot the latest trends and offer what our customers desire.